A breeder must include the following when advertising:

• their breeder license number
• name of the local authority that issued their licence, i.e. their local council
• a recognisable photograph of the dog being advertised
• display the age of the dog being advertised

Assured breeders must keep a record of sales for a minimum of 3 years and be available for inspection. The information kept includes:

• the dog’s breed
• details of the dog’s mother and father
• each dog’s name
• each dog’s sex
• the dog’s date of birth
• their microchip and database details
• the address where the dogs live
• each dog’s description, markings and colours etc.
• veterinary treatment they might have received

A vet (or inspector) will visit the breeder for inspection, and will look for the following to make sure the dogs are well cared for:

• live in suitable conditions and accommodation
• are protected in case of fire or from the spread of disease
• are given adequate food, water and bedding
• get enough exercise
• are transported in safe and comfortable conditions